Your website can stand out and attract visitors in three simple ways: It must draw visitors in, keep visitors on the website long enough to understand what you can offer and keep visitors coming back for more.
1) Entice visitors
Your website has around three seconds to catch your visitors' attention or they're likely to click away. In order to keep your visitors interested you need a website which has an original design and layout and an enticing headline on every page.
Be honest about what your strengths are, if you have a great business brain but writing isn't your forte then contact a website copywriter to help you with the content on your website. Website copywriters are paid to write headlines that draw visitors in and make sales.
If your site has been up for some time and isn't attracting visitors then you need to start to make change: contact a selection of web designers who have a good knowledge of marketing and communicating your message to your visitors. Ask them for ideas and a quote to see what they would do differently in terms of the overall look and feel of your site.
2) Hold your visitors' attention
You should constantly be monitoring how long your visitors stay on your website for. If the average visitor sticks around for thirty seconds or less then it probably means that they've taken a look your website and then clicked away.
You need to be aiming to keep the visitor on your website for at least a few minutes so that they can read three or four of your main website pages otherwise they won't have a true understanding of what you can offer them.
Informative and enticing website copy is one way to hold your visitors' attention. Your website copy needs to be written to appeal to your target audience. It needs to be interesting, compelling and persuasive and you need strong calls to action on your website pages so that your visitors can easily contact you or buy from you.
3) Keep visitors coming back
Not all of your visitors will buy your products or contact you to make an enquiry the first time they visit your website. The majority of online customers will either compare your service and products to your competitors or take some time to consider their purchase before making an investment.
You need to make sure that your website has enough compelling, informative and interesting content to make visitors return. Weekly updates to your website via blogs and articles can provide a human element to the business and they are also a great way to share company news and advertise promotions.
In conclusion, maintaining the three approach continually will have the effect of changing nothing, so don't be lazy and add new fresh bites of information from time to time to entice visitors, keep visitor's interest and keep visitors coming back.
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