Internet users have found blogs to be more compelling to look at than just shopping sites. Most blogs have written reviews and information relating to a product or service, allowing any web user to do their research before making a purchase. The review sites usually only provide a review and opinions, but don’t have a link saying where to buy.
This is where having a shopping cart integrated with a Wordpress blog can benefit your Internet business. Instead of the customer going to other websites to read reviews and opinions about the product (by that time they may have forgotten your website), you can have your own reviews and comments linked to your products. This encourages the customer to stay on your website and helps them save time looking for other places for reviews and opinions.
Additionally, the benefit of having a Wordpress blog integrated with your shopping cart system, is that it helps to increase your search engine rankings. With higher search engines rankings, your Internet business will be found much quicker and also help with becoming an authoritative site.
Here are two integrations we look at:
Magento: This is a relatively new e-Commerce system that is taking the e-Commerce Open Source market by storm. It’s very user friendly and is very powerful, just like how Wordpress has been very successful for many Internet businesses. Magento has an add-on extension called Lazzymonks Wordpress Integration 2.61, which allows Wordpress to be integrated with their system. You can easily access Wordpress from Magento’s administration as well and would save you the hassle of logging out of Magento and logging into Wordpress.
ZenCart: This is the system I have been using for many years for many of my clients and own e-Commerce shops. It is easy to set up the Wordpress On Zencart add-on with a few installation files to upload. Though, I found it wasn’t matching the style of the shopfront at first with this basic add-on.
In summary, with many Internet businesses seeing the growth of web users searching on blogs and search engines today, it would be unfortunate to see you lose sales because you did not have a blog integrated with your shopping cart. There are great benefits with having both these systems integrated into your Internet business and someday shopping carts with integrated blogs will be the new community.
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