If you decide to go with an Oscommerce based shopping cart, we recommend that you start with one of the loaded versions - Zencart, CRE Loaded, or OSCmax - in order to save you lots of money on installing additional modules to the plain Oscommerce version. You can then use your development money to put in your own custom modifications, design, etc. rather than installing all of the basics.
Furthermore, as an Oscommerce based shopping cart, Zen-cart is not ideal if you want a plug and play solution, which is what most e-commerce businesses need. Over time Zen Cart has improved this issue, but has not completely created a plug and play solution just like Wordpress has. I expect the new version of Zen Cart 2.0 will have this ability, as most open source projects begin to migrate to automatic updates rather than manually installing the plugins ourselves.
Overall I would recommend it as a solution to start off with for any small to medium business owners.
We like Magento but recommend that you wait to use it until they optimize more its speed, and provide better documentation for developers. If you decide to go with Magento, make sure to chose a fast enough web host. it does not run fast enough on most shared hosting plans.
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