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Sunday, June 28, 2009

Oscommerce vs. Zen Cart vs. Magento vs. Prestashop on SEOs

 

This article will describe the most popular open source shopping carts, such as oscommerce, zen cart, magento, and prestashop, with the focus on their capabilities with the SEO, and all of these are based on php/mySQL.

While choosing the best eCommerce shopping cart for online business website people often ignore the SEO while focusing more on the features being offered by the shopping cart.


However, when they have completed the shopping cart installation, configuration and try to promote the online shop, then only they will realize that they are in trouble as some shopping carts are not good prepared for the SEO:

osCommerce

The osCommerce SEO contribution – osCommerce: Ultimate SEO URLs, freely and publicly available, is not well capable of providing the full features for SEO. It requires tweaking to make it a perfect tool to utilize the full potential of SEO.

Zen Cart

Zen Cart, another popular free shopping cart and similar to osCommerce, also offers the SEO friendly URLs capability however customizing it further is a difficult task as it is based on Smarty.

Magento

Magento is one of the most search engine friendly e-commerce platforms straight out of the box. The Search Engine Optimization for Magento, enable Server URL rewrites, can be enabled through the script admin area -> System -> Configuration -> Web -> Search Engines Optimization:

Besides, since Magento runs on a form of the Zend Framework, there are numerous options for implementing SEO friendly URLs.

Prestashop
Prestashop has the default templates that are much better than any of other open source shopping carts.

It's also very good at SEO, you can describe articles and products more specific in the meta description and keywords. And it carries with the ROBOT.txt, SITEMAP analysis of documents, as well as Google Analysis Module, you can fill in relevant background from the code, this is not complicated.

4 comments:

Lesya said...

Sometimes best way to improve SEO is to move to different shopping cart. It may seem to be quite difficult. But you can do it automatically with cart2cart service and move to Magento or Prestashop or any other shopping cart easily.

sukumar said...

I Thinks now a days magento ecommerce site is very reach the public and magento ecommerce friendly user.Magento eCommerce

Anonymous said...

These comparison tips made us to realize and choose the best amongst them..U have made best blog !
Shopping Cart Solutions

Unknown said...

I have tried optimizing a Magento and Zen Cart websites before but it was really hard compared to Prestashop which is easier to apply SEO because of its awesome built-in features making it more easier for the shop owner.

Prestashop Themes