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Friday, December 19, 2008

4 Online Marketing Steps to Target Your Audience

 

It is said that online money make marketers should do researching before getting in to anything that makes you money online. Targeting your audience is very important. There are many people who have very good traffic to their product sites but the kind of sale they make is very bad.

When you start a product online money selling website, you need to ensure whether people coming to your website will actually buy the product or no.

Since I am in Hong Kong, I was planning to sell few products using affiliate program, ebay, seo, sem, etc. Here is the way to do the marketing targeting:

1. Check the online marketing about the product your online money earning on ebay.
To check the prices and sales on eBay sold items, clicked on advance search, checked the box that says show only completed listings and hit enter. Doing this brings down a list of recently ended auctions for my product. Doing so will list down the products with two colors i.e. green and red. Green means the auction has ended successfully where someone has actually bought the product. Red means the auction has ended without the product being sold.

2. Check the most sold products on ebay and compare to the products you plan to sell.
Now let us go to http://pulse.ebay.com where it lists the most sold products on eBay. The first listed there was iPod. Now let's see how many iPods are sold recently on eBay. Out of the first 25 listings on first page, I can see that 5 are in green which means. at least 5 iPods or iPod products are sold.

3. check the marketing on different regions. 
Now let's check how other countries are doing with eBay's most selling product.

4. check the competition for the products in various countries.

Next let's check how other countries are competitive with eBay's most selling product.

Using my above method you can research on your online money make products and accordingly target your audience.

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