I have an established blog alone with shopping carts, using open source cms scripts such as megento, presta shop, opencart, and zencart, that I've just started to monetize. After not having many clicks, I began to realize that while I have lots of traffic, it isn't necessarily traffic that wants to buy something.
So I have begun the process of reoptimizing (who am I kidding the blog wasn't really ever optimized) for targeted traffic that's looking for a good or service.
First I spent some quality time with my favorite keyword tool brainstorming about what folks might want to click on in the shopping cart site related sector. It's a subtle shift between just "informing" and "informing & selling." I also read several magazines to see what people were selling here.
Second, I downloaded some seo related plug-ins so I could optimize my posts, tags, categories, and pages, and finally, shopping cart. That has taken a bit of time.
Third, I made sure that I linked between similar posts and I added static pages geared toward folks interested in my site, such as magento, prestshop, opencart, or zencart. I followed the advice about where to put my important keywords etc.
Fourth, I add 3 to 4 posts a day, with about 350 words in each post. Luckily something is always going on and changing so there's lots to post about!
Fifth, I have written 3 squidoo lenses this week and linked them with the proper keywords back to my site, among the posts and shopping cart. I've made a list of about 25 lenses I should eventually write and the keywords each will focus on. I'm sure that list will grow.
Sixth, I've submitted my blog to a ton of directories.
Seventh, using rss feeds and rss aggreators to build up contents and spread contents online, not only posts, but also items from shopping carts.
But now I see I haven't even come close to having this blog reach it's potential. Nope it's not big at all, but it's a step in the right direction.
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