It's well known that Google is one of the best potential sources for traffic, however, as you may or may not be aware, YouTube is the 2nd largest search engine behind Google. Doing businesses using online video is going to maximize their YouTube efforts by employing some easy strategies to gain more visibility.
Also, one in five searches are image searches, and that alt tags and file name optimization are key. Thus, try to Rank Higher in image searches by:
Add images to your Google Local Business profile
- Enable Google Image Labeler in your Google Webmaster Tools account.
- Add images to local business citation sources.
- Add images to blog posts or news articles for syndication in Google news.
Ranking in Maps/Local Search may seem fairly obvious, but the strategies are different because you need to think about terms a local searcher would use to find your business. They’ll most likely use the city and state in their search, so you’ll want your site to be optimized for those as well as business-specific keywords.
finally, Ranking in Blog Search has the following positives:
- Number of RSS subscriptions
- Clicks on SERP post links
- Blogrolls
- number of "high quality" blogrolls the blog is in
- ability for visitors to tag posts
- whether or not people are tagging them
- References to the blog by sources other than blogs
- Pagerank
In summary, there are lots of opportunities to get your site found other than just regular google search.
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